The Viral Fever (TVF) has teamed up with IKEA to launch an exciting new web series, “Guri Dhairya Ki Love Story.” Set in the popular Aspirants universe, the series explores an untold romance between Guri and Dhairya, blending heartwarming storytelling with IKEA’s modern home solutions.
A Fresh Story in the Aspirants Universe
The series follows Guri (Shivankit Singh Parihar) and Dhairya (Namita Dubey), childhood friends from Rajinder Nagar.
- Guri: Moved on from UPSC dreams, now manages his father’s cattle feed business, hoping to start his own venture.
- Dhairya: Passionate about her NGO work, reconnects with Guri, sparking a new chapter in their lives.
Their friendship evolves as they navigate love, life, and the challenges of adulthood.
IKEA’s Role: More Than Just Furniture
IKEA isn’t just a brand in the series—it’s part of the story.
- The series showcases IKEA’s customizable furniture as Guri and Dhairya design their first home together.
- This partnership also marks IKEA’s e-commerce launch in Delhi-NCR, making it more accessible to urban couples.
Release Dates & Where to Watch
- Trailer Release: March 22
- Episode 1: March 25
- Next Episodes: April 1, 8, 15
- Finale: April 22
Catch the series on TVF’s official YouTube channel.
Voices Behind the Series
Vijay Koshy, President of TVF, shared his excitement:
“This collaboration with IKEA brings Guri and Dhairya’s love story to life, offering fresh perspectives on characters we all love. Their journey reflects IKEA’s focus on functional, stylish living spaces.”
Punita Dialani, IKEA India’s Marketing Leader, added:
“We’re thrilled to continue our partnership with TVF. This series shows how new couples can create their first home with IKEA’s affordable, versatile solutions.”
Why You Should Watch
- Authentic portrayal of modern relationships
- Heartfelt storytelling with relatable characters
- Seamless brand integration with IKEA
“Guri Dhairya Ki Love Story” promises to be one of TVF’s most touching releases this year.
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