Prime Video is set to heighten the excitement for the much-awaited third season of Panchayat with a creative “Lauki” campaign, designed to engage fans and reveal the series’ premiere date. The acclaimed show, produced by TVF, has captured hearts with its authentic portrayal of rural life and endearing characters since its debut four years ago.
In a strategic move to maintain viewer excitement, Prime Video has introduced an interactive website, www.panchayat3date.com. Here, fans are invited to participate in a virtual “lauki-plucking” event, reminiscent of the iconic gourds from the show’s village setting, Phulera. This digital experience allows fans to discover the official release date by collectively harvesting the virtual laukis.
Complementing the online buzz, billboards across cities have been adorned with images of laukis, cleverly hiding the awaited date. Adding to the momentum, the beloved cast of Panchayat, alongside prominent influencers, have taken to social media to encourage the audience to join this innovative campaign. By visiting the website and engaging in the lauki plucking activity, fans can collectively work towards the big reveal.
This unique marketing initiative not only fosters community involvement but also serves as a testament to Prime Video’s commitment to creating immersive experiences for its audience. Stay tuned and be part of the revelation as the laukis are plucked, one by one, leading up to the grand announcement of Panchayat Season 3’s premiere date.
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