Excel Entertainment’s next film Phonebhoot is a comedy of horrors & a crazy fun adventure that takes pop culture and film situations and turns them on its head to create a quirky world of ghosts and gags. As part of the marketing campaign, the team has explored a quirky take towards highlighting the unique business idea started by the characters in the film – a ghost capturing service! Imagine this venture actually existed today – ‘Kya aap bhoot pret se pareshaan hai? Call Phonebhoot Now!’ – the tagline for the miss call campaign, along with hilarious parody commercials – conceptualized by Excel Entertainment. The commercials are directed by Pooja Shetty & Neil Pagedar, written by Puneet Chadha and Vishal Dayama who are managed by OML Entertainment Pvt Ltd. The genre of this film lends itself to the quirk and lighter aspects in the campaign. It’s the story of two crazy, jobless horror-film addicts (played by Siddhant Chaturvedi and Ishaan), one ghost (Katrina Kaif) and their bizarre business idea (a ghost capturing service) called Phonebhoot. What lies ahead is a crazy battle between good and evil. The tone of the film is interactive, with characters breaking the fourth wall and immersing […]
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Jahnvi Kapoor is getting ready for her upcoming survival thriller, Mili. She recently opened up about how hard it was to shoot for the film in -15 degrees for days. She also revealed that at one point in the low temperature, the skin had begun to peel off and she started to dream about being stuck in the freezer. She says, “I cannot explain to you what I have gone through in those 21 days. It was in a studio is mud island and we would end up spending 15 hours a day inside that freezer. Between shots, I would go out because it was -15 degrees. More than anything when you are shooting in such a confined space in such uncomfortable temperatures, it messes with your head.” She further adds, “I know it is a good film and I am so good at it but the public should also go and watch it. It’s a good date night film, you can watch it while holding your girlfriends. It’s a good family film.” Produced by Zee Studios, Boney Kapoor and directed by Mathukutty Xavier, Mili stars Janhvi Kapoor, Sunny Kaushal and Manoj Pahwa in key roles. Mili is set to […]
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October 12th, 2022 (New York, NY) – The Desai Foundation hosted their annual Diwali On The Hudson fundraising event at HK Hall in New York City. The event held on Wednesday, October 12th, brought together the who’s who of New York’s South Asian influencer scene. Diwali on Hudson celebrates India’s largest holiday, Diwali, also known as the Festival of Lights, while also showcasing the work done by The Desai Foundation. The Desai Foundation now in its 25th year, empowers women and children through community programs that focus on health, livelihood, and menstrual equity. They are currently operating in 2,500 villages, and have a reach of nearly 5 million people. Their work cultivates dignity so that everyone can dream beyond their circumstances. Desai Foundation was recently highlighted at Clinton Global Initiative ReLaunch for their Commitment to Women + Girls. CGI, which brings together established and emerging leaders for opportunities to collaboratively tackle pressing issues, recognized the work of three nonprofits and their leadership during this plenary session and included the work done by The Desai Foundation. Diwali on the Hudson launched 9 years ago, has been a pioneer for other glamorous Diwali events and parties alike. This year’s celebration brought in 300 […]
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October 12th, 2022 (New York, NY) – The Desai Foundation hosted their annual Diwali On The Hudson fundraising event at HK Hall in New York City. The event held on Wednesday, October 12th, brought together the who’s who of New York’s South Asian influencer scene. Diwali on Hudson celebrates India’s largest holiday, Diwali, also known as the Festival of Lights, while also showcasing the work done by The Desai Foundation. The Desai Foundation now in its 25th year, empowers women and children through community programs that focus on health, livelihood, and menstrual equity. They are currently operating in 2,500 villages, and have a reach of nearly 5 million people. Their work cultivates dignity so that everyone can dream beyond their circumstances. Desai Foundation was recently highlighted at Clinton Global Initiative ReLaunch for their Commitment to Women + Girls. CGI, which brings together established and emerging leaders for opportunities to collaboratively tackle pressing issues, recognized the work of three nonprofits and their leadership during this plenary session and included the work done by The Desai Foundation. Diwali on the Hudson launched 9 years ago, has been a pioneer for other glamorous Diwali events and parties alike. This year’s celebration brought in 300 […]
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A special screening was held for *The Legend of Maula Jatt* on the *7th of October at Cue Cinemas, Lahore,* ahead of its release on *13th October*. Cinema exhibitors from all over Pakistan were in attendance at the screening and have acclaimed the movie as the ‘perfect blockbuster’ and have predicted it to have a huge box office opening. *Mr. Ashiq Ali, owner of Shabistan/Prince Cinema, Lahore,* who was present at the screening said, *“Interestingly, the original “Maula Jatt” was screened at our Shabistan cinema in 1979 and ran for a good 2 years over here. I had the opportunity of seeing “The Legend of Maula Jatt” and it is legitimately a great film. I loved the cast and it will prove to be another blockbuster by Bilal Lashari. It will satisfy the fans of the original and will even make new ones along the way. Although the plot is very dependent of that of the original, I found the film to be better than the original in almost every way!”* *Haji Tariq of Taj Mahal, Cinema, Faisalabad* reflected similar sentiments and said, “*I think the makers have made an international standard film which is highly entertaining and will provide […]
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