Malini Agarwal, the visionary behind India’s burgeoning influencer culture, is poised to launch her much-awaited second book, “Under the Influence: How to Survive and Thrive Online,” slated for release on March 22, 2024. Building on the resounding success of her debut memoir, “To the Moon: How I Blogged My Way to Bollywood,” Agarwal’s new book promises a deep dive into the digital world’s complexities.
As the founder of the acclaimed lifestyle platform MissMalini, Agarwal imparts her rich experience through “Under the Influence,” providing readers with a treasure trove of insights on digital interaction. The book tackles the challenges of online presence, from managing trolls to countering cancel culture, and advocates for a positive and mindful approach to social media.
Esteemed digital influencers have heralded Agarwal’s contributions, with Kusha Kapila celebrating her as a precursor to the influencer era, and Ranveer Allahbadia (Beer Biceps) recognizing her as a trailblazer in blogging. Pooja Dhingra highlights Agarwal’s enduring relevance and adaptability, underscoring her dedication to continuous learning and evolution.
Agarwal reflects on her narrative, describing her engagement with social media as a blend of exhilaration and apprehension. “Under the Influence” chronicles her remarkable journey through the digital realm, sharing her path to rediscovery and self-realization. Agarwal’s goal is to equip readers with the knowledge to leverage social media’s potential for societal betterment.
Trisha Bora, Senior Commissioning Editor at HarperCollins India, shares her enthusiasm for Agarwal’s upcoming publication, emphasizing its significance in promoting responsible internet conduct and combating cyber negativity. “Under the Influence” is set to be a pivotal resource for those seeking to master the intricacies of social media in the contemporary digital landscape.
With its promise of guiding readers through the digital terrain with resilience and elegance, “Under the Influence: How to Survive and Thrive Online” is on course to become a bestseller, offering a transformative experience for the modern netizen.
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